Using first-party transactional data, we perform analysis across time and geography to learn what shoppers like to buy, where and at what times they like to buy it, what they can afford, and at what price points products sell. Combined with consumer demographics and buying patterns, these insights help us understand, predict and recommend the everchanging nature of consumer buying habits. And we do this from the hyperlocal to the national scale.
We execute digital direct-to-consumer marketing techniques that results in measurable real-world sales. Our use of digital promotional campaigns attracts shoppers, while a rewards system connects brands directly to the end-consumer where they shop. We automate the marketing campaigns using in-house developed technologies and measure the outcome as the return-on-marketing investment (ROMI), leading to more efficient use of campaign budgets.
Our data science analysis determines how your brand is performing against its competitors and its category, and how to improve it. It also determines where and at what cost prospective buyers will support a new product launch or promotional campaign. From this, we recommend in what regions and outlets your sales force should take corrective action to improve product availability, stock levels, and price compliance.
We evaluate the existing market data and trends to analyse what similar products sell well and to who or where market gaps exist. If your brand is launching a new product, we determine where your product would be most popular with which consumer demographic and at what target price point. Our analysis also guides the selection of pack size and type, seasonal preferences and more.
We’ve created an end-to-end technology stack that is internationally deployable at scale
We’ve designed and built a robust suite of cloud-based solutions that supports our high-throughput data streams, data engineering, data science, marketing and system management platforms. The end-to-end solution is offered as a turnkey service to our clients as a platform-as-a-service (PaaS) and software-as-a-service (SaaS).
This is supported by a professional team of analysts and engineers who create bespoke data solutions to support your custom needs and integrations.
We take care of everything, beginning to end, allowing you to focus on the value of the data, insights, digital marketing channel and sales optimisation to your brand.
Touchsides’ eco-system is in 17 000 outlets in SA alone
25 million shopping events per month
60 million products measured per month
35 thousand digital promotions per month
R1.7 billion sales per month
2,000 peak transactions per second
Detailed Trader Insights
Detailed Product Insights
Direct-to-consumer Marketing and Promotions
Touchsides was established as a means to bridge the gap that exists between brands and end-consumers in markets throughout the world. That’s why we’ve created a set of business-to-business solutions that help brands reach their consumers in new digital ways.
At Touchsides, the power of data drives business strategy through data-driven marketing and sales. By touching all sides of the value chain, we bring brands, outlets and consumers together, unlocking value for each.
Data security and privacy is vitally important
All consumer data is protected by the consumer laws of each relevant country. Our platforms use ISO-certified security and intrusion prevention measures. We work with multiple competing brands using efficient data segregation protocols. There is no third-party access to our back-end systems to protect the privacy of consumers, outlets, and our clients.